Building your supplement business takes a lot of work! Much of that work is figuring out how best to market your supplements in order to grow your sales. When you’re just starting out you probably don’t have a ton of money to invest in the coolest, sexiest marketing campaign of all time. Instead you have to do it yourself and find the best tools you can afford.
Fortunately there are a lot of high-quality marketing tools out there today that you can use for free. Here are 5 of them.
Having well designed images for your website, social media, emails, etc. is really important to give your brand that professional look. However software like Adobe’s Photoshop, InDesign and Illustrator are both complex and expensive. It can take a lot of time to learn how to use these tools and if you pay for classes that’s just another added expense.
Canva on the other hand allows you to create high-quality images for your marketing, it’s easy to use and best of all it’s free! While it doesn’t compare to any Adobe’s creative suites you can easily and quickly create on-brand images at no cost.
Obviously there are paid versions of Canva that give you access to more tools, images, templates, etc. but what you get for can definitely do the job. With their free plan you get:
- 8,000+ free templates
- 100+ design types (social media posts, presentations, letters, and more)
- Hundreds of thousands of free photos and graphics
Social media has become a huge part of every business’ marketing strategy. There are some marketing experts that suggest posting 30+ times throughout the day on different platforms. That’s a lot of work if you’re posting each individual post manually. That’s where a tool like Later comes in.
Later allows you to plan and schedule all of your social media posts all in one place! This makes keeping up with social media simple and easy. Instead of having to take time out of each day to post on social, you can take one day a week to plan and schedule everything out.
Just like Canva there are paid versions of Later that give you access to more features but the free version includes quite a bit. It’s definitely a great place to get started. With their free plan you get:
- 1 Profile per Social Media Platform
- 30 Posts per Social Media Platform
Have you ever wondered what visitors to your website are actually doing? How far do they scroll down? Where are they clicking the most? Well a heatmap can give you these answers. This kind of info can help you optimize your website for better conversion. HotJar is an easy to use heat mapping tool that has a free version that you can try out for yourself.
With HotJar you can see exactly what visitors to your site are doing. With scrolling heatmaps you can see where people make it to on a page before leaving. This can help you to know if you need to spice up a page or blog to keep people interested. You can also see where people are clicking. Are they clicking where you want them to click? If not you can test out different ways of presenting your call to action to make them more visible or enticing.
The free version of HotJar only allows you to collect data from 2,000 visits per day. This might be plenty if your site doesn’t get a lot of traffic. In addition you’re limited in the number of reports you can run at one time. With all that being said, it’s a great place to start.
Email is one of the best ways to market to your leads and customers. It’s a powerful and often underrated marketing tool in the age of social media. Unlike social media though you can reach customers directly at a much lower cost with a much more targeted message.
There are many marketing email software options available but MailChimp has been around for years. They’re not only trustworthy but they’re a great place to start because their free option gives you a lot of bang for no buck.
Here’s everything you get with Mailchimp’s free plan:
- 2,000 contacts
- 1 audience
- 7 marketing channels
- 1-click automations
- Basic templates
- Marketing CRM
- Behavioral targeting
- Custom domains
5. Google Analytics
Google Analytics is one of the most powerful marketing tools out there. For giving you actionable information and insights into your website Google Analytics simply can’t be beat. You can gain valuable insight into your marketing and website without having to be an expert. At the same time this is a tool that can go really deep the more you learn about how to use it.
While there is a paid version of Google Analytics it’s mostly for larger or enterprise organizations. The free version is used very commonly so there’s no need to worry about whether you’re missing out. It’s simple to get started using Google Analytics all you have to do is add a bit of code to the back end of your website so that it can start gathering data.
Starting and growing your own supplement business takes a lot of work but you don’t have to invest a lot of money into expensive marketing tools and software to get the job done. There are many free resources out there that you can take advantage of. Doing so can help you increase your sales while saving a buck or two at the same time.
At On Demand Fulfillment we’re here to help make your dream a reality. Signing up with us and setting up your own online supplement store isn’t enough to make the sales just come rolling in. That’s why we want to help you out and be your partner along the way. For more tips on getting started…