Selling supplements online is very competitive, we all know this. That’s why it’s so important to keep on top of the top trends. While you want to track which supplements are trending it’s also important to track trending health concerns as well.
Tracking both supplement and health trends will allow you to meet the direct demands of the supplement market as well as find new customers that have a problem but don’t have a solution yet.
It’s important that you offer popular trending supplements because that’s what many customers have come to want and expect. If you don’t offer these types of supplements, your customers might turn to your competition to get what they’re looking for.
However these types of trendy supplements are often the most competitive and it can be difficult to break directly into that niche. Health concerns on the other hand tend to have much lower competition allowing you to swoop in and provide a solution.
Here are the top seven trends every supplement seller should be following.
1. Turmeric – 1,000,000 Searches per Month
Turmeric has been popular for quite a while now but despite that it continues to grow in interest. Like many health and supplement trends there’s an obvious spik in activity each January. This shouldn’t deter you from starting to sell turmeric during the rest of the year though. In fact starting way before the new year will allow you to start laying down some roots so that you can really make the most of the new year.
Keep in mind though that this is one of those trends with a lot of competition. You should definitely have it on hand but remember it will take a lot of work and money to make inroads on this supplement if you want to make it to the top. If you can make it happen though, the payoff is huge!
2. Keto Diet – 94,000 Searches per Month
The keto diet is the hottest diet on the market right now. We’ve talked about the keto diet and popular keto supplements before (you can read about them here) so we won’t go into too much detail. If you’re not familiar with the keto diet, it’s essentially a high-fat, low-carb diet that forces the body to start burning fat for fuel.
Many keto dieters rely on supplements to help them get into and maintain ketosis (“fat burning mode”). It’s not uncommon for one dieter to use two or more supplements to help them in their process.
3. Hemp Oil – 165,000 Searches per Month
Hemp oil is another supplement specific trend that you should definitely be following. Hemp and CBD are the hottest trend in supplements right now and many believe that this is just the beginning. Be sure to read our blog all about hemp supplements, here.
The reason why hemp is only just getting started is because for many years there wasn’t just a taboo against hemp products but there was a lot of legal gray area. However, in December of 2018 the Farm bill passed finally making hemp and hemp products legal again.
This new law is predicted to lead to a massive spike in the hemp industry! So while hemp supplements have seen a huge jump in interest there is still way more to come. If you’ve ever wished you hopped on a supplement trend on the ground floor you should seriously consider hemp oil now.
4. Hair Growth – 110,000 Searches per Month
Instagram revolutionized the beauty industry. I mean look back at pictures of yourself from middle school and compare them to today’s middle schoolers. If you’re anything like me, you’re glad you grew up without Instagram!
As the beauty industry has evolved in the last few years the beauty from within trend has also started to grow as well. It’s not just about putting on makeup to cover flaws anymore it’s about finding ways to correct issues from the inside out.
Hair, skin and nails vitamins have exploded with popularity. Just look at the Sugar Bear Hair craze that the Kardashian/Jenner sisters helped to launch. Every month 110,000 people search hair growth and you can provide them with the solution!
5. Insomnia – 1,000,000 Searches per Month
It’s estimated that 60 million Americans suffer from insomnia. That’s not even counting the people that don’t have insomnia but have trouble sleeping. Around 30% of American adults sleep fewer than six hours each night. Talk about sleepless in Seattle and everywhere else for that matter!
While insomnia has 1,000,000 searches each month globally and interest in insomnia is growing. This all adds up to growing opportunity for those selling supplements that can help with sleep.
Instead of competing at the bottom of the funnel where people are looking for a natural sleep aid, try to net customers at the top of the funnel where they’re not sure how to solve the problem. The competition on insomnia is extremely low for example compared to natural sleep aid. It might take more work to educate your leads but you won’t have as much competition.
6. Joint Pain – 90,500 Searches per Month
In the US it’s estimated that 23% of all adults have arthritis. That’s 54 million people that are suffering each day from stiff and painful joints. Many of these people need and have prescription medications but many cannot afford medications or are looking for a more natural solution.
Thanks to modern research we’re learning more and more about natural supplements that can help with joint pain and discomfort. Interest in joint pain has been steadily rising over the last few years and it’s expected to keep rising as the baby boomer generation gets older.
7. Gut Health – 40,500 Searches per Month
Research over the last decade has revealed just how important gut health is to our overall health. Gut health is interconnected with and affects immune health, weight, mental health, energy levels and so much more.
In the last two years gut health has seen an increase in interest. With 40,500 searches each month globally and a mid- to low-competition rating gut health is definitely a trend you want to consider. Supplements like probiotics and digestive enzymes are a great way to reach this niche.
The Takeaway
In the supplement industry supplement trends are important to track and keep an eye one but so are health trends. Tracking and attacking health trends allows you to capture the attention of potential characters early on. You’ll also avoid the extreme competition that comes with trending supplements. Either way you look at it following trends can ensure that you’re on the right path to success!
With On Demand Fulfillment you can start your own supplement company by private labeling and dropshipping orders directly to your customers. We keep over 100 supplements in stock for you to offer your customers. Starting your own supplement company has never been easier or more affordable.