The growing market of private label supplements

The Growing Sports Nutrition Market

Sports nutrition supplements are popular among many different demographics. These supplements used to be only for top tier athletes and hardcore gym rats but that has changed over the last few years. More and more people are turning towards sports supplements to help them reach fitness goals, whether they’re an athlete or a casual gym goer.

Athletes and bodybuilders still remain a driving force within this niche though. According to Grandview Research, “The global sports nutrition market size was valued at USD 15.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.9% from 2020 to 2027. Increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders is one of the major factors driving the market growth.

Rising disposable income, rapid urbanization, and increase in the number of gyms and health and fitness centers endorsing sports and fitness nutrition products also positively influence market growth.”

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