According to Grandview Research, “The global women health and beauty supplements market size was valued at USD 49.8 billion in 2019 and is projected to expand at a compound annual growth rate (CAGR) of 4.75% from 2020 to 2026…”
Skincare has become a huge priority for consumers. Women, still the primary buyers of skincare, are looking at products to help their skin over just buying makeup to cover the skin. Additionally, social media has allowed brands to be more visual than before and create more of a community around their brand and products.
So what does it take to start your own skincare brand?
Determine What Kind of Brand Do You Want to Be
Starting your own brand starts with branding. That sounds redundant, right? But it’s true. Deciding what your brand is going to look like is the first step. You could be a luxury brand, a specialty brand that is for sensitive skin or people that suffer from acne, or you could be a conscious brand that offers eco-friendly or vegan products.
Once you determine that, focus on your audience. If you’re a luxury brand, you’re going to target an older demographic that has money to spend and you’ll want to ensure your products fit that look with sleek and chic packaging.
If your audience is set, now you can pick the product that’s going to stand out! For example, if your brand is specialty and focuses on products that fight acne, you could start with a serum. Here are a few examples of products you can start with:
Cornerstone Products for a Skincare Brand
A serum has active ingredients that penetrate the skin deeper to promote healthier skin. They usually are designed to target specific skin concerns like wrinkles, dark spots, or acne. A popular serum right now is Vitamin C Serum that helps protect the skin from oxidative stress caused by pollution and other environmental factors, helps even skin tone, and reduces wrinkles. Vitamin C Serums should have at least 10-20% concentration to be considered effective.
After a serum, a moisturizer helps hydrate the skin. Moisturizing daily helps keep skin from becoming dry or too oily which can cause skin issues. Popular beneficial ingredients for these products are occlusives, like dimethicone, that prevent water loss on the skin and humectants, like glycerin, that help attract water to skin cells.
Eye Treatment or Cream
The third product that every skincare brand should have is a good eye cream. As a popular third step after a serum and moisturizer, eye creams target puffiness and fine lines around the eyes. These products should have ingredients that have antioxidant properties to help reduce dark circles, too.
Start Your Own Skincare Brand Today!
On Demand Fulfillment has helped hundreds of brands grow into successful businesses. We have private label skincare products that are ready to be added to your website. Not only do we have high-quality products, we can also help you with fulfillment and shipping.
Our expert team is ready to help you launch your business and work with you every step of the way!